evo
An outdoor sports and experiences company specializing in sales, lodging and travel.
I was contracted as a UI/UX Designer to enhance the site's aesthetics and improve overall usability. My first project involved redesigning the shopping cart and step-by-step checkout process, with the goal of streamlining transactions from start to finish. This included minimizing unnecessary steps and reducing friction points and distractions throughout the user journey.
Contract UX Designer | September 2023 - Current
Mobile Cart
The objective of the cart redesign was to create modern UI components and introduce new functionality, such as the ability to edit quantities, remove items, or save them for later.
On the day the updated cart launched, the company experienced a 71% increase in sales compared to the same calendar day in the previous year.
Previous Cart Design
Final Design
Step-By-Step Checkout
To streamline the checkout process and minimize potential pain points, we restructured the checkout funnel into collapsible modules. This allows shoppers to input and edit their information, review order details, and complete their transaction without navigating multiple pages.
By centralizing key transaction elements within a single interface, we eliminated the need for multiple page loads, significantly reducing the number of clicks, time, and effort required for users to complete the checkout process.
